ILOHAS twistable pet bottle

Coca Cola has recently launched a new brand of water ILOHAS in a lightweight PET bottle. The idea is that once you've finished drinking the bottle can be twisted into a much much smaller size (about 40% less than other PET bottles apparently). This makes it more environmentally friendly - see short video clip:



However, there's a problem... I used to buy my water bottles and then refill and reuse them a few times. These lightweight bottles can't really be refilled, because they squash too easily. Until the novelty wears off, these are so much fun to twist that I'm going to get through way more than an extra 40%...!